How to Simply Communicate a Complex Product Portfolio


Do you sell complex products? Or do you sell an extensive range of products? Do you sometimes find it challenging to convey the value of your product range to your customers? If you can answer yes to any of the above questions, then this Webinar is for you.

In this Webinar you will get concrete examples on how your sales force can communicate a complex product portfolio in a simple way, clearly convey value to your customer, and build business cases with the customer whilst in-meeting. Ulrich Søgård, Sales Trainer and Mental Coach, and Sara Leander-Pehrson, CEO at Prezentor, will lay this out in a digestible way, helping you sell more.

Ulrich Søgård

Sales Trainer & Mental Coach, Ulrichsoegaard.dk

Ulrich Søgård has 25 years experience as a mental- and performance coach, growth and leadership advisor, sales and business developer. He focuses solely on authentic sales, where he only offer solutions that make a decisive and lasting difference for the customer – so we go from sale to purchase.

Sara Leander-Pehrson

CEO, Prezentor

Sara Leander-Pehrson is the CEO of Prezentor, a sales enablement platform that optimizes customer dialogue and atomizes CRM entry, She has a background as a management consultant and worked in Luxembourg, Toronto and The Netherlands. Born into an entrepreneurial family she’s always been around sales and is a passionate believer in value based sales.